Archive for the ‘Advertising’ Category

Bibio: -graphic, -mania, -phile, etc.

Friday, January 15th, 2010

bibliographic

Bibliographic: 100 Classic Graphic Design Books
✍ 2009: Jason Godfrey

Let us begin by admitting that it is impossible for this book to have been sufficiently good for us not to have found reason to criticize it and, conversely, that the book would have had to have been quite terrifically bad for us not to be thrilled to see it published. We sell books. Specifically, we sell graphic design books. Write a history of live bait and Ned “Dew Worm” Johnson* is gonna love it. And yes, we love Bibliographic: 100 Classic Graphic Design Books. In his introduction Godfrey is quick to point out that this is not intended to be a history of Twentieth Century graphic design nor should it be taken as exhaustive. And, while one might take issue with some of the titles included (Chuck Anderson’s Old Advertising Cuts from A–Z) and be offended by (or feel smug about) the absence of one’s personal favourite (Otl Aicher’s Typographie), there are selections here that demonstrate an unexpected level of thoughtful sophistication. The sight of the Morgan Press wood type samples should be enough to encourage any typophile to forgive nearly any other omission (though, as Canadians, it’s hard to accept that Carl Dair’s Design with Type didn’t even make the Further Readings list!). (2009: Laurence King Publishing; ISBN  9781856695923)
* A real guy (as a teenager I tried picking worms to make pocket money) – David

$62.50

OK, so here’s the list (*asterisks mark the titles that are in print and available from Swipe). Scoff away!

Typography
American Line Type Book
Spécimen Général: Tome 1

Die Neue Typographie
, Jan Tschichold*
Modern and Historical Typography, Imre Reiner
The Letter as a Work of Art, Dr Gerard Knuttel
Manuale Typographicum, Hermann Zapf
The Encyclopaedia of Type Faces, W. Turner Berry, A.F. Johnson & W.P. Jaspert*
Alphabet Thesaurus Nine Thousand
An Atlas of Typeforms, James Sutton & Alan Bartram
Wood 2
American Wood Type: 1828–1900, Rob Roy Kelly
Letraset
A Constructed Roman Alphabet, David Lance Goines
Igarashi Alphabets, Takenobu Igarashi
London’s Handwriting, Colin Banks
Helvetica: Homage to a Typeface, Lars Müller*

Sourcebooks
Handbook of Designs and Devices
, Clarence P. Hornung
Printed Ephemera
, John Lewis
Semiologie Graphique, Jacques Bertin
Letter and Image, Robert Massin

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Trade Marks & Symbols, Yasaburo Kuwayama
Label Design, Claude Humbert
Symbol Sourcebook, Henry Dreyfuss*
Handbook of Pictorial Symbols, Rudolf Modley*
Words and Buildings, Jock Kinneir
The Dictionary of Visual Language, Philip Thompson & Peter Davenport
Old Advertising Cuts from A–Z, Charles S. Anderson
Today’s Hieroglyphs, Hans-Rudolf Lutz*
Alphabets & Other Signs, Julian Rothenstein & Mel Gooding (editors)

Instructional
Layout in Advertising
, W.A. Dwiggins
Mise en Page
, Alfred Tolmer
Colour in Advertising
, Joseph Binder
Language of Vision
, György Kepes
Vision in Motion
, László Moholy-Nagy
The Graphic Artist and His Design Problems
, Josef Müller-Brockmann
Typography
, Aaron Burns
Typography: Basic Principles
, John Lewis
Graphic Design Manual
, Armin Hofmann*

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Visual Presentation of Invisible Processes, Anton Stankowski
Typography
, Emil Ruder*
A Sign Systems Manual, Crosby/Fletcher/Forbes
Grid Systems in Graphic Design
, Josef Müller-Brockmann*
The Visual Display of Quantitative Information, Edward R. Tufte*
Notes on Book Design, Derek Birdsall*

Histories
The New Graphic Art, Karl Gerstner & Markus Kutter
Functional Graphic Design in the 20’s, Eckhard Neumann

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Pioneers of Modern Typography, Herbert Spencer
Images of an Era
, John Garrigan, Margaret Cogswell, Milton Glaser, Dore Ashton & Alan Gowans
The Language of Graphics, Edward Booth-Clibborn & Daniele Baroni
A History of Graphic Design, Philip B. Meggs*
Bauhaus: Drucksachen, Typografie, Reklame, Gerd Fleischmann
Typography: When Who How, Friedrich Friedl, Nicolaus Ott & Bernard Stein
Graphic Styles, Steven Heller & Seymour Chwast*
Graphic Design: A Concise History, Richard Hollis*

Anthologies
Seven Designers Look at Trademark Design, Egbert Jacobson (editor)
Polski Plakat Filmowy, Tadeusz Kowalski (editor)
Graphic Design: Visual Comparisons, Alan Fletcher, Colin Forbes & Bob Gill
Publicity and Graphic Design in the Chemical Industry, Hans Neuburg
Design Coordination and Corporate Image, F.H.K. Henrion & Alan Parkin
Graphis Diagrams, Walter Herdeg (editor)
Top Graphic Design, F.H.K. Henrion
The Liberated Page, Herbert Spencer (editor)
Typography Now, Rick Poynor & Edward Booth-Clibborn (editors)
Carouschka’s Tickets, Carouschka Streijffert & Peter Kihlgard

Monographs
Thoughts on Design
, Paul Rand
Esposizioni e Mostre
, Erberto Carboni
Visual Design in Action
, Ladislav Sutnar
Love and Joy about Letters
, Ben Shahn
Milton Glaser: G
raphic Design, Milton Glaser
The Graphic Design of Yusaku Kamekura, Yusaku Kamekura
Jan Tschichold: Typographer, Ruari McLean

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The Art of Advertising, George Lois & Bill Pitts
The Complete Tadanori Yokoo, Tadanori Yokoo
‘Walk Away René’, George Hardie & Storm Thorgerson
Living by Design, The Partners of Pentagram & Peter Gorb (editor)
Forget All the Rules You Ever Learned about Graphic Design. Including the Ones in this Book., Bob Gill
Lo Studio Boggeri: 1933–1981, Bruno Monguzzi (editor)
Paul Rand: A Designer’s Art, Paul Rand
Herb Lubalin: Art Director, Graphic Designer and Typographer, Gertrude Snyder & Alan Peckolick
Cassandre, Henri Mouron
The Left-Handed Designer, Seymour Chwast
Dorfsman & CBS, Dick Hess & Marion Muller
The Art of Graphic Design, Bradbury Thompson
The Graphic Language of Neville Brody, Neville Brody & Jon Wozencroft*
Brodovitch, Andy Grundberg
Siegfried Odermatt & Rosmarie Tissi: Graphic Design, Siegfried Odermatt, Rosmarie Tissi with Jack Waser & Werner M. Wolf (editors)
Nova: 1965–1975, David Hillman, Harri Peccinotti & David Gibbs (editor)
The End of Print, Lewis Blackwell & David Carson
Printed Matter, Robin Kinross, Jaap van Triest & Karel Martens (editors)*

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Wim Crouwel: Mode en Module, Frederike Huygen & Hugues C. Boekraad
I Am Almost Always Hungry, Cahan & Associates*
Tibor Kalman: Perverse Optimist, Peter Hall & Michael Bierut (editors)*
Weingart: Typography, Wolfgang Weingart
Maeda @ Media, John Maeda*
The Art of Looking Sideways, Alan Fletcher*
Sagmeister: Made You Look, Peter Hall*
Make it Bigger, Paula Scher*
Designed by Peter Saville, Emily King (editor)
8vo: On the Outside, Mark Holt & Hamish Muir*
Robert Brownjohn: Sex and Typography, Emily King*

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To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

It’s January. It’s Annual Season. It’s Time to Engage in that Time-Honoured Tradition: Resenting the Success of Others …

Friday, January 8th, 2010

It’s a new year and time to get back to work (and by work we mean flip through the annuals, slagging the work that won the awards you should have won).

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One Show 31: Advertising’s Best Print, Design, Radio and TV

Once again the North American advertising and design industries’ most prestigious annual has been divided into three separate books: Advertising, Design and Interactive. While the One Show originated as an awards program focused on advertising copywriting, it is interesting to note that this year the three annuals are roughly the same size. And, once again, the Club is offering a boxed set for those who refuse to be pigeonholed. (2010: Rockport; ISBN 9780929837406 Advertising; ISBN 9780929837383 Design; ISBN 9780929837420 Interactive; ISBN 9780929837437 Boxed Set)

One Show 31 Advertising: $87.50
One Show 31 Design (Volume 3): $62.50
One Show 31 Interactive (Volume 12): $62.50
One Show 31 – 3 Volume Boxed Set: $187.50

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88th New York Art Directors Annual

Considered by many in the industry to be one of the toughest awards programs, the New York Art Directors Club presents the latest winners in both the national and international categories (includes a DVD with the multi-media award winners). (2010: RotoVision; ISBN 9782888930853)

$99.95

44th Society of Publication Design Annual (SPD)

The Society of Publication Designers annual is the only international awards program that specifically showcases the work of editorial art directors, with sections devoted to trade, corporate, institutional, newspaper, and consumer publication design. (2009: Rockport; ISBN 9781592535866)

$74.95

Typography 30: The Annual of the Type Directors Club

The Type Director’s Club annual is the most eagerly anticipated of the awards program showcases we carry. This 30th edition, designed by Werner Design Werks, includes the winning entries from both the TDC55 Typography Competition and the TDC2 2009 Type Design Competition. Also included is a reprint of the original pages from the fifth TDC Competition held in 1960. (2010: Harper Collins; ISBN 9780061726316).

$77.95

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Graphis Design Annual 2010

The flagship annual from Graphis, published continuously since 1952, this year’s volume features linked essays by Robert Priest, one of the platinum winners in this Annual; Office, who branded David Eggers’ non-profit pirate store in San Francisco; and Goodby, Silverstein & Partners, creators of HP’s Vivienne Tam mini-laptop campaign. (2009: Graphis; ISBN 9781932026535)

Graphis Advertising Annual 2010

One of the more recent additions to the Graphis publishing program, since its introduction in 1993, Graphis Advertising has become an important single-volume alternative to the regional and association-based annuals. In-depth features include Adrian Pulfer and Lynn Dangel of Dangel Advertising explaining the latest Crate and Barrel campaign; DeVito/Verdi’s Jay Marsen and Alexei Beltrone on their Legal Sea Foods mock-newspaper ads; and Jim Prior of The Partners discussing the inspiration behind an exhibition for The National Gallery of London. (2009: Graphis; ISBN 9781932026566)

Each $84.95

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Communication Arts 2009 Advertising Annual

Communication Arts 2009 Design Annual

Communication Arts recently announced that they will no longer be publishing general magazine issues and instead produce only the six annuals that have become the focus of the publishing program over the past several years. Though we will miss the critical articles that previously characterized the publication, we are gratified that the print version of theses annuals will continue to offer professionals and students an economical overview of the year’s best work.  (2009: Communications Arts; ISBN 007447092074801)

Each: $29.95

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To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

Noise Five (Signal-Free Graphic Design)

Wednesday, May 27th, 2009

noise5

NoiseFive
✍ 2008: Attik

Founded in Huddersfield, England in 1986 by Simon Needham and James Sommerville with a £2,000 grant from the Prince’s Trust, ATTIK has since grown into a multi-discplinary brand development company with 200 designers employed in five studios on three continents. ATTIK’s success can be traced to two key projects: the publication, beginning in 1995, of a series of self-initiated, experimental design books with the shared title Noise; and its revolutionary work for Toyota in launching the groundbreaking youth brand, Scion, in 2002.

It’s been 7 years since the release of Noise Four and, with the acquisition of ATTIK in 2007 by Dentsu Inc., the world’s largest advertising agency, we feared that Four would be the last. Thankfully we were wrong. Three years in the making, NoiseFive is the most elaborate production yet in a series noted for extravagance, with nine paper stocks, 30 spot colours and a staggering range of print finishes, from foil blocking and laser cutting to heat-sensitive ink and scratch-and-sniff. In addition to experimental designs contributed by ATTIK’s UK, New York, San Francisco and Santa Monica offices, the book offers a detailed retrospective of the agency’s work and profiles of its principals. Limited to 1,000 copies in distribution, Swipe is the exclusive Canadian source for highly anticipated publication. (2009: Attik; ISBN 9780955883002)

$129.95

Shipping is available across Canada and to the United States (where, in all likelihood, the book will sell out prior to release). Along the same lines, Pentagram Marks, which sold out immediately worldwide, is currently trading at somewhere around US $1,000 a copy on Amazon and E-Bay. Swipe sold all 20 copies reserved for Canada and now has a couple of customers willing to resell their copies at US $500. If you are genuinely interested in acquiring Pentagram Marks at this price, please e-mail us.

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To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

Do Gooder

Tuesday, May 26th, 2009

dogood

Do Good Design: How Designers Can Change the World
✍ 2008: David B. Berman cdnmapleleaf

As ethics chair for the Society of Graphic Designers of Canada, David Berman was responsible for the develpement of the RGD and GDC code of ethics, now used by Icograda as a template for national graphic design organizations worldwide. In Do Good Design Berman goes beyond conventional design ethics, taking to task a profession that, too often, is paid to create deceptive or exploitative images in support of a highly destructive form of consumerism based on invented needs. “Overconsumption,” he writes, “is fueled most powerfully by clever visual arguments to convince everyone (including larger, growing Developing World populations) to consume more and more. Our impact as designers and as consumers of design is huge. We should be held responsible”.

The great American industrial designer Raymond Loewy famously refused only one job in his career: that of creating a more lethal anti-personnel hand-grenade for the American military. Berman could rightly be accused of overestimating designers’ influence in the battle between global consumerism and more humane values. Yet, while designers didn’t start the war, there is no denying that they often do help make the “weapons of mass deception” more lethal. Designers are not defense lawyers, they are not obliged to defend their clients’ malevolent actions, indeed they are ethically bound to refuse to do so (and even defense lawyers are legally prohibited from knowingly lying). Designers must not excuse their involvement in the creation of damaging messages by hiding behind the design brief. Rather Berman demands that they be guided by the overwhelming contemporary imperative to do good. (2008: Peachpit Press; ISBN 9780321573209)

$26.99

Watch here for news of a possible upcoming Toronto panel-discussion featuring Mr. Beman. In the meantime, listen to the a pair of interviews with the author, the first is Author Talk with Peachpit Press publisher Nancy Aldrich-Ruenze, about the book itself:

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the second, about the democratization of design, is from CBC Radio’s All In A Day with Adrien Harewood:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

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To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

Graphis Gets Back on Schedule (Ironic That a Swiss Publication Should Get Off Schedule in the First Place)

Thursday, May 7th, 2009

Graphis was launched, rather optimistically, in Zurich in 1944 at the height of the Allied advance on Germany. In the following decades, the journal and founding editor Walter Herdeg were among the foremost proponents for rationalism and quality in the graphic arts. Herdeg continued to run the magazine until 1986 when it was sold and moved to New York under the editorship of B. Martin Pedersen.

Under Herdeg, Graphis never charged an entry fee for submissions, so that Graphis annuals regularly featured high-quality work by young talent. This has been particularly true in the case of Photographis, with arresting personal work being displayed alongside the best international commercial projects. There is an unfortunate perception that these publications stand somewhere behind the cutting edge, however, taking the current issues as an example, this seems unwarranted. That said, the Gold and Platinum winners categories do make the whole endeavour sound a bit like a travel rewards program.

For fans of Graphis publications in Canada, availability has been a much larger concern as the publisher has, for some years, struggled with an inconsistent release schedule and poor Canadian distribution. By the end of last year Graphis was behind by up to two years on several (formerly annual) series. We at Swipe were worried that the whole program might simply disappear. Happily, these problems seem finally to have been resolved with improved Canadian logistics and an almost overwhelming raft of new releases.

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Graphis Annuals 2009
✍ 2009: B. Martin Pedersen, editor

All series: $83.95

Graphis Design Annual 2009

The flagship annual from Graphis, published continuously since 1952, this year’s volume features linked essays by Stefan Sagmeister, Korea’s Ahn Sang-Soo, and Harry Pearce of Pentagram London. (2008: Graphis; ISBN 9781932026139)

Graphis Advertising Annual 2009

One of the more recent additions to the program, since its introduction in 1993, Graphis Advertising has become an important single volume alternative to the regional and association-based annuals. (2009: Graphis; ISBN 9781932026528)

Graphis Photo Annual 2009

First produced in 1966, Graphis Photo is consistently the most beautiful and inspiring general photo annual in the world. (2009: Graphis; ISBN 1932026509)

Graphis New Talent Design Annual 2009

The only international student design annual, featuring creative work produced by students from professional programs in graphic design, advertising, and photography. This edition offers a special profile of the SADI School of Design in South Korea. (2009: Graphis; ISBN 1932026460)

Graphis Annual Report 2009

Featuring 106 international examples Graphis A.R. is the only fully editorial-based annual devoted to the annual report. Designed by Robert Louie of the Louey/Rubino Design Group in Santa Monica, this year’s annual was judged by Audra Brown, David Schimmel, Michael Stinson, Davor Bruketa, Robert Louey, Javier Leguizamo, and Richard Colbourne(2009: Graphis; ISBN 1932026517)

Graphis Poster Annual 2008 / 2009

Since 1976 Graphis Poster has been the only international showcase of contemporary poster design. This edition also offers critical essays by renowned curators Christian Larsen of The MoMA, René Grohnert of The German Poster Museum, Kari Savolainen of Finland’s Lahti Poster Museum, Rene Wanner of Poster Page, and Pepe Menéndez of Cuba’s Casa de las Américas, among others. This is one of the titles that seems to have moved from an annual to an occasional publication. (2008: Graphis; ISBN 9781932026122)

Graphis Branding 5

This edition of Graphis Branding is divided into two sections, one offering 10 comprehensive case studies of recent branding projects and the other a simple showcase of 50 new identity systems. The series was formerly titled Graphis Corporate Identity and we assume Graphis already regretting the change. (2009: Graphis; ISBN 1932026207)

Previously published and also available:

Graphis Brochures 6
(2007: Graphis; ISBN 9781932026481)

Graphis Letterhead 7
(2008: Graphis; ISBN 9781932026498)

Graphis Logo 7
(2008: Graphis; ISBN 9781932026030)

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To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

The Worst Event in the World

Tuesday, April 7th, 2009

dogshit

Swipe is pleased to announce an exclusive and intimate event celebrating the launch of The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam. Heineken™ tallboys and stale pretzels all ’round.

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Meet Erik Kessels and ask the question on everyone’s mind: How the f@#% do you get a client like that anyway?

Space is very limited so here’s how it’s gonna have to work :

Entry will be by advance reservation only on a first come basis. Send an RSVP with your full name to info@swipe.com and we will reply with your personal ticket. You’ll absolutely need this ticket to get in the night of the event. And if you find that you are unable to come please send a quick e-mail so we can make space for someone else. OK, so now we can reveal the date:

Friday May 1st, 2009 from 7pm to 10pm at Swipe.

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UNFORTUNATELY, NO ONE WILL BE ADMITTED WITHOUT A TICKET AND WITHOUT HAVING REGISTERED IN ADVANCE. Our sincere apologies in advance to everyone who doesn’t find out soon enough to get a ticket – we’re just a small store with a big guest.

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Think Small. We Try Harder. Absolut Whatever. And Now Even More Dogshit in the Main Entrance. KesselsKramer’s ongoing marketing campaign for Hans Brinker Budget Hotel in Amsterdam is genuinely epochal. So Millennial even the irony is ironic: the Worst Hotel in the World really is the worst hotel in the world. Erik Kessels and longtime Brinker manager Rob Penris share the sort of client / designer affinity that most designers wait in vain for their entire careers.

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The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam
✍ 2009: Erik Kessels & KesselsKramer

Designed by KesselsKramer, this 280 page retrospective includes every advertisement and promotional item created for the hotel over some 15 years. Daring, confrontational, and occasionally just plain offensive – and spectacularly successful at connecting with a notoriously fickle target market. (2009: Booth Clibborn Editions; ISBN 9781861543110)

$45.95

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New(ish) Annuals for 2009

Friday, February 6th, 2009

It’s a new year and time to get back to work (and by work we mean flip through the annuals slagging the work that won the awards you should have won).

One Show 30: Advertising’s Best Print, Design, Radio and TV

For those of you who missed last year’s One Show, the most prestigious North American industry annual has been divided into three separate books: Advertising, Design and Interactive. Given its reputation as the copywriter’s annual, it’s been interesting for us here to note that the Design volume does, in fact, sell at least as well as the Advertising section. This year the Club introduced a boxed set for those who refuse to be pigeonholed. (2009: Rockport; ISBN 9780929837369 Advertsing; ISBN 9780929837383 Design; ISBN 9780929837376 Interactive; ISBN 9780929837390 Boxed Set)

One Show 30 Advertising: $76.95
One Show 30 Design: $54.95
One Show 30 Interactive: $54.95
One Show 30 3 Volume Boxed Set: $164.95

Typography 29: The Annual of the Type Directors Club

Perhaps not the best year for what is otherwise the best annual published in North America. Still something of a “gotta’ have it anyway” situation for type aficionados. (2008: Harper Collins; ISBN 9780061582776)

87th New York Art Directors Annual

Considered by many in the industry to be one of the toughest to earn awards, this book presents the latest winners in both the national and international categories (comes with a DVD). (2009: RotoVision; ISBN 9782888930228)

Typography 29: $65.95
87th New York Art Directors Annual: $82.50

Graphis Design Annual 2009

We don’t have to do much explaining of Graphis. It’s one of the most respected and well-printed of the annuals. Categories represented include advertising, photography, brochures, and editorial. (2008: Graphis; ISBN 9781932026139)

Graphis Advertising Annual 2009

A premier showcase of 300 print ads from around the world, arranged into trade categories. (2009: Graphis; ISBN 9781932026528)

Graphis Advertising 2009: $83.95
Graphis Design Annual 2009: $83.95

Also recently published:

New York Festivals 16: $69.95
Epica Book Twenty One: Europe’s Best Advertising: $69.95
Directions 2008: $61.95
Communication Arts 2008 Advertising Annual: $29.95
Communication Arts 2008 Design Annual: $29.95
3×3 Illustration Annual 5: $21.95
Society Of Illustrators: $48.95

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To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.