The other Swipe. Yes, you heard (read) right. Other.
It’s funny how often we’re asked if we have another location. “Don’t you have a store down on…?” Or, “I’m sure you have a place up in…?” “Nope,” we’ve always replied. “You must be thinking of someone else.”
Well, as of right now we’re (temporarily) changing our tune, and returning to our old stomping ground, with the opening of Swipe DX | Books + Objects, our brand-spanking-new pop-up boutique at the Design Exchange: Canada’s Design Museum. Think of it as a mini Swipe. Swipe condensed. A Swipe espresso.
The shiny little space at Swipe DX will follow the same ethos of good design and high quality that has always characterized Swipe, with a savvy lineup of products, gifts and curiosities, and a streamlined selection of books on advertising and design, urban issues, architecture and interior design.
It’s a taste of all the good stuff. And it’s popping up for the duration of The Happy Show: acclaimed graphic designer Stefan Sagmeister’s latest exhibition and the culmination of ten years of typographic investigation and happiness exploration (“via meditation, cognitive therapy, and mood-altering pharmaceuticals”), on view at the Design Exchange from January 9 to March 3. (Tickets available via the DX website.)
Swipe DX hours are: 12pm to 5pm, 7 days a week. You’ll find us at 234 Bay Street, Toronto. For further information, contact us via the details to the right.
It’s the perfect (other) downtown drop-in spot for birthday shopping, or essential-for-the-office shopping, or I-needed-to-do-something-interesting-on-my-lunch-break shopping, or I’ve-got-to-meet-yesterday’s-deadline shopping. Or just for a browse and a chat. Whatever your reason, we hope to see you there soon.
Oh, and Swipe Design | Books + Objects, the main store, at 401 Richmond? We’ll be business as usual, with bright new books and sparkly new products in this happy, happy, happy, happy, happy new year.
Twice the Swipe. What could be better?